If you have not used SEO on your website, and so are now discovering it is not properly search engine optimized, you will want to get that changed quickly.
If not, you will never be able to attract the attention of Google, Yahoo and Bing, and so will always be struggling to get traffic from the search engines.
How does SEO work, and should you do it yourself? Or is it better to hire an SEO company to do it for you?
How does SEO work? — Search engine optimizing basically means nothing more than changing your site so that it attracts search engines to the content you are producing.
This is usually done by making sure the menus on the site are easy to navigate, that the site is easy to use and that it has the right categories and tags.
It also means using keywords within the articles you write to describe what the article is about. These keywords allow the search engines to find your article.
If they like what they find, and the article seems to answer a question well, then that article on your site may climb high up the search engine search results.
Should you do SEO yourself? — While you can learn basic SEO yourself, it makes sense to hire a company that has years of experience doing it. After all, they know all the tricks that can attract the search engines.
This means, even if you have to pay them to fix your website, the money you make from increased traffic can more than make up for the cost.
In other words, it is usually best to hire a Denver SEO Company to do the SEO work that needs doing first. You can then add to it yourself as you become more adept at SEO.