What is SEO?
SEO stands for Search Engine Optimization. SEO is the process by which a website is optimized to rank higher on web engines search as Google. SEO involves the use of algorithms that rank a site and increase its online visibility.
The higher a site ranks on website engines, the more traffic it receives because more people can see it. The algorithms are used to provide the websites with a score in different niches such as quality of the site, trust, and relation to other sites. If the website has a high score on quality, it will rank high when searched by people.
The same applies to how trustworthy the site is or how the website links to others. Depending on which category the algorithm has been used to score the site, the score needs to be high. Therefore, sites do not rank top because of the same reasons.
How it Works?
When optimizing a website, the main focus is on getting the highest score in the different categories. The three main categories that Google uses when ranking websites are authority, trust, and quality.
For instance, in quality, they will look for uniqueness in the content. If one uses slogans or has similar content as other sites, they are considered as average quality. Good quality sites are sites with unique content that is not copied or similar.
Trustworthy is also essential when it comes to SEO. The top-ranked sites are trustworthy sites that deliver valued services and products. Optimizing a website can be difficult and challenging especially if one has no clue of what SEO is.
Luckily, there is a Denver SEO Company that offers SEO service and can help in optimizing a website. SEO agencies will provide effective strategies that will help increase traffic to the site and improve its online visibility.